1. Parties and subject

Supplier: ZAD Strategy Consulting SRL, a Romanian legal entity headquartered at Strada Telescopului 2-8, Ap. 13, Bucharest, registered with the Trade Register under no. J40/15205/2023, VAT/CUI 48643884, operating under the "PureH2O" brand (hereinafter "PureH2O" or "the Supplier").

Customer: the individual or company entering into a subscription contract with PureH2O for the PureH2O Service (hereinafter "the Customer").

This document sets out the terms and conditions applicable to the use of pureh2o.ro and to subscription contracts for the PureH2O hydration service.

2. What the PureH2O Service is

PureH2O is a monthly subscription service that includes the provision of a water filtration device (Flow or Tower, generically "the Device"), its professional installation at the Customer's address, maintenance, and technical support for the entire duration of the subscription.

The Device is not sold to the Customer. It remains the property of PureH2O throughout and after the subscription, and is made available to the Customer solely for use, in exchange for the monthly subscription fee.

3. How the contract is concluded

The Customer fills in the form on the website or contacts PureH2O by phone or WhatsApp. PureH2O confirms installation availability and the chosen plan. The contract is concluded on the date of written confirmation (email or WhatsApp message) of the installation booking, or, if installation takes place first, on the date the Device is installed.

4. Subscription plans

PureH2O offers subscription plans with a duration of 12 or 24 months, at the prices displayed on the website on the date the contract is concluded. The subscription fee is invoiced monthly, in advance, starting from the activation (installation) date of the Device.

5. 14-day trial period

The Customer benefits from a 14 calendar-day trial period starting on the date the Device is installed. During this interval, the Customer may cancel the subscription without justification by contacting PureH2O at hello@pureh2o.ro or via WhatsApp. PureH2O will pick up the Device free of charge and refund any amounts collected in full, within a maximum of 14 calendar days from the date of cancellation.

6. Cancellation after the trial period

After the 14-day period expires, the subscription is binding for the duration of the chosen plan (12 or 24 months). Early cancellation during this period requires the Customer to pay the full value of the remaining months of the chosen plan, except in the case of relocation (see section 7) or force majeure.

7. Relocation to a new address

Each subscription includes one free relocation of the Device to a new address, within PureH2O's service area. The Customer notifies PureH2O at least 5 business days before the move. Additional relocations may be charged at a fee communicated to the Customer in advance.

8. Price, invoicing and payment

Prices shown on the website are in euros (EUR) and represent the total amount due monthly. At the time of drafting these terms, PureH2O is not VAT-registered, and prices therefore do not include VAT; this notice will be updated if PureH2O's tax status changes. Payment is made monthly, by bank card (securely processed by a third-party payment processor) or by bank transfer, as agreed with the Customer. For customers invoiced in currencies other than euros, the amount is calculated at the exchange rate in force on the invoicing date.

9. Installation

Installation is performed by PureH2O staff or an authorised partner, at no additional cost, under the conditions described on the "Installation" page. The Customer ensures access to a potable water source and an electrical outlet, in the immediate vicinity of the chosen location for the Device. If the property is rented, the Customer is responsible for obtaining the owner's consent for installation before scheduling the visit.

10. Maintenance and filters

Throughout the subscription, PureH2O provides periodic maintenance of the Device at no additional cost to the Customer, except in cases of improper use or damage caused by the Customer. Filter replacement is carried out by PureH2O every 2,100 L consumed or ~270 days (whichever comes first) and is billed separately at €30 per swap, representing the price of the filter set. The Customer allows access to the Device for these works according to the schedule communicated by PureH2O.

11. Faults and replacement of the Device

In the event of a fault not caused by improper use of the Device, PureH2O repairs or replaces the Device at no additional cost to the Customer. The Customer is not responsible for repair or replacement costs under normal use.

12. Customer obligations

The Customer undertakes to provide accurate and complete contact details, to allow PureH2O staff access for installation and maintenance, to use the Device according to the instructions provided, not to modify or repair the Device without PureH2O's consent, and to notify PureH2O in case of a fault or change of address.

13. Limitation of liability

PureH2O is liable for damages caused to the Customer as a result of failure to perform contractual obligations, up to the value of the subscription paid in the month the event occurred, except where the law provides otherwise. PureH2O is not liable for interruptions caused by the water or electricity supplier, force majeure events, or improper use of the Device by the Customer.

14. Intellectual property

The content of pureh2o.ro (text, images, logo, design) is the property of PureH2O/ZAD Strategy Consulting SRL and may not be reproduced or used without its written consent.

15. Personal data protection

The processing of Customers' personal data is carried out in accordance with the Privacy Policy, available on the website, which forms an integral part of these Terms & Conditions.

16. Force majeure

Neither party is liable for failure to perform contractual obligations if caused by a force majeure event, as defined under the Romanian Civil Code.

17. Changes to the terms

PureH2O reserves the right to amend these Terms & Conditions by publishing the updated version on the website. Changes do not apply retroactively to contracts already concluded, unless they are favourable to the Customer or required by a legislative change.

18. Applicable law and dispute resolution

This contract is subject to Romanian law. Disputes are settled amicably; if not possible, individual Customers may turn to the National Authority for Consumer Protection (ANPC), the European online dispute resolution platform (ODR, ec.europa.eu/consumers/odr), or the competent Romanian courts.

19. Contact

For any question regarding these Terms & Conditions: hello@pureh2o.ro or +40 736 018 604.